Media Buying

Every agency can buy media but buying media correctly and cost efficiently is an art form. To borrow a line from Donald Trump, "It's the art of the deal." It's actually about the money and the deal.

Buying media, no matter in what form or market, starts with exhaustive research about that market, the demand and supply of media, and the media outlet's own competition. Before we can buy media effectively, we need to become experts in the markets you need purchased. Successful media buying occurs when we find the bottom and then buy just above the "poverty line." Expert media placement means cross referencing your top consumer demographics and the consumer habits and taking the appropriate cross section of both. After the proper avenues have been developed then buying "price right" is the next objective. When these factors are achieved the buy is sure to work.

A Marketing Agency That Has Your Back....

But good media buying also means understanding the climate created when you buy slightly above the "poverty line." It takes a traffic coordinator, confirmations, affidavits and invoice reconciliations to guarantee that your buy is everything you purchased. At Ashley, our marketing agency has an entire traffic department and their sole job is to watch each of our clients' backs and their wallets.

We make sure you get everything promised and quite often secure much more than our clients ordered. We created self-fulfilling third party trade advertising, 2:1 make goods, and guaranteed placement.

Buy Media Effectively Through Research & Analysis

You or your present agency can make a buy, but that's only 30% of the job. It's our research, analyzing, negotiating skills and thorough follow-through that makes us better than most. You're too busy running your business, you don't have the time to watch your advertising and your agency may not do it for you. Don't worry, we've got your back. We promise to spend your money as if it were ours!

From New York and Washington DC, to Atlanta and Miami, we have the know how and the experience to buy media that works for you to get you the results you deserve. For more information on our marketing agency, and media buying for maximum exposure, please contact us today at 610-631-5500.